/ Globe PR Wire /
Melbourne, Australia — A Melbourne startup is leading the next wave of online engagement with voice-powered technology that makes websites sound human. The way Australians interact with business websites and services is about to change forever. Miricall AI Solutions, founded by Melbourne entrepreneur Amanda Doggett, is reshaping how service-based industries communicate by blending human understanding with advanced automation. Turning silence into seamless, intelligent conversation.
Miricall AI, known as The Couture House for AI Automation, was born from a simple but widespread frustration: unanswered calls and missed customer inquiries costing businesses valuable opportunities. After witnessing countless businesses invest in beautiful websites and marketing campaigns only to lose clients due to unreturned calls, Amanda envisioned a world where every business could stay “always on,” responsive, intelligent, and effortlessly human.
That vision became Miri AI, Miricall’s advanced, human-like digital receptionist and voice assistant. Miri transforms static websites into living, speaking experiences. When visitors arrive, they no longer face silence or clunky text chatbots. Instead, they can click a call button to speak naturally with Miri, an intelligent voice agent who can answer questions, book appointments, explain services, send confirmations, and follow up automatically.
Australian businesses lose an estimated $1.3 billion every year to missed calls and abandoned web visits, according to recent industry research. Miricall’s technology directly addresses this gap by ensuring every inquiry is met with a real voice, not a script.
“Businesses spend thousands driving traffic to their websites, but when customers arrive, most are met with silence or chatbots that can’t truly engage,” says Amanda. “Miri changes that. She becomes the voice of your business, available 24/7, responding instantly, and speaking in a natural Australian tone.”
What sets Miricall apart is its philosophy: technology should enhance human rhythm, not replace it. Every system is custom-built to reflect the tone, pace, and personality of the business it serves, much like a tailor-made garment. This bespoke approach ensures automation feels natural, aligned, and uniquely human.
The Miricall Method centres on intelligent systems working quietly in the background, helping businesses operate gracefully rather than grinding through constant operational pressure. Through this design-driven approach, Miricall AI has positioned itself at the intersection of technology, design, and human experience, crafting automation that works flawlessly while feeling distinctly human.
Miricall’s expanding suite of intelligent automation tools includes:
Miri AI: the voice receptionist that manages inbound calls and website conversations.
Callem AI: the outbound voice sales agent for real estate and retail.
Workflow Automation Tools: custom systems for lead generation, reputation management, and client communication.
Every Miricall system is built with Australian privacy compliance in mind, including the Privacy Act 1988 and Spam Act 2003, ensuring data encryption, secure call storage, and transparent consent processes. Clients retain full control over how their data and recordings are managed.
As Amanda explains, “We’re not just creating another AI tool. We’re restoring the human touch in digital communication through voice, tone, and understanding.”
With its locally built technology and human-centred design, Miricall AI Solutions represents the next stage of intelligent automation in Australia. For business owners, the message is clear: websites can finally talk back, and their first words are spoken by Miri Ai.
About Miricall AI
Founded in Melbourne, Miricall AI is an Australian intelligent automation company known as The Couture House for AI Automation. The company designs bespoke AI voice and workflow solutions for service-based industries, from salons to trades, enabling businesses to operate with elegance, efficiency, and warmth. Through tailored automation, Miricall AI empowers organisations to remain always on, always responsive, and always evolving.
For media inquiries or further information:
Website: www.miricall.com.au
Email: info@miricall.com.au